The Guardian, which is redefining itself as a leader in digital media worldwide, unveiled this video yesterday as part of its campaign to promote its open-journalism policies. (The paper has raised eyebrows by posting its assignment sked online; there was a time when that sort of thing would be closely guarded information indeed.)
This a slick, polished commercial that is not only entertaining, but to the point about what the Guardian is trying to say. Pre-conceived notions? They're set aside. Significantly, what the paper puts to print is certainly not the final word on the subject; instead, the story evolves continually in the digital realm, with the voices of the public weaving into the narrative.