This is a clever campaign that was developed for the Red Cross in Colombia to encourage people to give blood, with the tag line "one life saves another one." As the creative suggests, there's only one to fill the tubing in the name. You can see other creatives in the series here.
There's an interesting new set of videos that the Newfoundland and Labrador tourism campaign has released, and they're a bit different from the ones we've typically seen over the last few years. These play on the theme of language, and underscore how words and conversation set us apart from, well, other places that people can visit.
Absinthe rocked the world of Paris a century or so ago, with such pervasive and controversial force that it was called the "green fairy." You can see a famous 1890s painting of said fairy, and much else about the liquor that's been enjoying a reconstituted revival, via this link.
Martha is baking me a cake that has two of my favourite ingredients: chocolate and coffee (espresso, to be exact). I came across this ad, produced a few years ago for the Italian manufacturer Zaini and its Kofli products.
When you're sleepy, very sleepy, you are going to collapse. Imagine the feeling when you're doing something like driving. It makes me shudder, and the thought goes through my mind when I'm off to work at odd hours of the moring. (And then there's the nightcap crowd, and that's a whole other story.)
"Sleepiness is stronger than you" is the tag line of this Thai Health promotion. I saw it on the advertising blog We'll Be Right Back.
How to you promote safety around trains? You could put up some posters, or in the case of an Australian organization, come up with a hilariously morbid cartoon and song that has had well over 30 million views in less than a month.
Actually, the above is a part of a series of cartoon posters for cult movies, from Creature from the Black Lagoon to Beetlejuice ... and, of course, Blade Runner. They're by Ïve Bastrash, a Canadian illustrator, and they have such a charm of their own, you wonder about what the movies themselves might have been like with such a style.
I would wager that most advertising professionals would each come up with different lists and multiple variations, although it's likely the well-known ads in this infographic would score well among the aggregate picks.
It's interesting to see how long many of the best-known slogans have been in use, or at least been part of the way we talk.
I love this ad for Staedtler, as seen here. Although I compose almost always with keyboards, and have become accustomed to tapping notes into devices, I still always tote around notebooks. I have a mugful of pencils, and can't imagine not having a supply reading for jotting quick ideas, making a list, dreaming big ... whatever.
Those who remember the beer strike in Newfoundland and Labrador in 1985 (if I have my dates right) will surely remember Old Milwaukee ... which quickly gained the nickname "Old Millwater" from less-than-impressed consumers who nonetheless took to the U.S. import as a crutch while the strike dragged on.
Charitably, Old Milwaukee is called a "bargain" brand .. a polite way of saying that's it cheap, and there's a reason for it.
I haven't paid much attention to the brand at all until I read that Will Ferrell, of all people, is not only doing commercials for Old Milwaukee (apparently out of affection for the label), but that they're airing in just a few markets. Have a look at one of them - it was probably done on a shoestring, but Ferrell makes the timing of a 30-second spot work right till the last split-second.
Dot Dot Dot is Morse code for the letter 'S,' the full message Guglielmo Marconi claimed to have received atop Signal Hill in St. John's in 1901. It ushered in the age of telecommunications. My maternal grandfather worked as a telegraph operator for Canadian Marconi on Signal Hill for many years.
As well, I have a habit of overusing the ellipsis when I write ... as frequent readers might notice.