Those who remember the beer strike in Newfoundland and Labrador in 1985 (if I have my dates right) will surely remember Old Milwaukee ... which quickly gained the nickname "Old Millwater" from less-than-impressed consumers who nonetheless took to the U.S. import as a crutch while the strike dragged on.
Charitably, Old Milwaukee is called a "bargain" brand .. a polite way of saying that's it cheap, and there's a reason for it.
I haven't paid much attention to the brand at all until I read that Will Ferrell, of all people, is not only doing commercials for Old Milwaukee (apparently out of affection for the label), but that they're airing in just a few markets. Have a look at one of them - it was probably done on a shoestring, but Ferrell makes the timing of a 30-second spot work right till the last split-second.
We darted out of the house this evening, to take advantage of full sunlight and a pleasant evening. We got to eat outdoors, too, and I took this shot of two glasses of beer, just after they arrived at the table.
This is one of those July moments that will probably mean a whole lot more in February!
Last week, a few of my friends were talking about this particular line of beer from Quidi Vidi Brewery. It's a bit of special edition, I gather, in that it's not produced in mass quantities, and it doesn't last long when it's made.
The is the blue glass, I think, which fits a minimalist (by beer-box standards) style of packaging.
I was given a book recently on international beers, and it makes for great reading, and dreaming ... if only because almost all of them are quite beyond my reach. But one can imagine. I love a lot of the names, like Old Hooky, a traditionally brewed beer from Oxfordshire.
I don't read magazines often, but when I do, I prefer The New Yorker.
That's a load of rubbish, of course ... not about the New Yorker, which I really do quite like, but the first part. I spend a fortune on magazines, and even though I let a subscription here or there lapse, and I have piles of magazines to recycle to other readers, I keep reading them.
This is a great little piece in The New Yorker's Talk of the Town section about the face of Dos Equis's long-running Most Interesting Man in the World campaign. (You know, "The police often question him, just because they find him interesting.")
His name is Jonathan Goldsmith, and while sharks may not dedicate a week to him, he has had quite a life of his own. Check it out.
Meanwhile, a list of things about that other guy .. in a clip reel for Dos Equis.
Dot Dot Dot is Morse code for the letter 'S,' the full message Guglielmo Marconi claimed to have received atop Signal Hill in St. John's in 1901. It ushered in the age of telecommunications. My maternal grandfather worked as a telegraph operator for Canadian Marconi on Signal Hill for many years.
As well, I have a habit of overusing the ellipsis when I write ... as frequent readers might notice.