I passed the 100-million mark on Empire Avenue, the game-slash-social-network-slash-online-crack that took its name from the well-known street in St. John's.
If only it were real money?
How'd I do it? Showing up, to paraphrase Woody Allen, and appreciating that compound interest is my friend. I also do some trading every single day, largely through the just-delisted app MyEmpire. (I better back that up in the cloud!) Apart from hitting that sweet milestone, I use EA as a kind of social media lab. I've come to learn an awful lot about different platforms, engagement, reach and so on.