For the last few weeks, I've been following a project that makes me quite happy: the digitization of Spy magazine in Google Books, which was never a huge commercial hit (ceasing to exist, I think, basically confirmed its failure in that regard) but which was embraced heartily from the start by a fan base whose only fault was that it was too small. Spy launched or transformed a lot of careers and helped change the magazine world, including in how they look.
This package on Print's website focuses on how Spy manipulated type in groundbreaking ways. For younger readers, it's important to know this: Spy was bringing new life to heads, layouts and body copy in a pre-digital era, when the costs of typesetting were expensive, sometimes insanely so. The mucking around you can do on a Mac in seconds? That would have required planning, thought and especially money to achieve the same results. I had already worked as a student-newspaper production manager when Spy debuted in 1986; I was working at The Sunday Express here in St. John's during its best years, and the magazine's influence went beyond the editorial side.




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