Oprah jumped on Twitter on Friday morning, creating what the New York Times is reporting as both boon and bane for network:
Some power users, like Andrew Davis, chief strategy officer for
TippingPoint Labs, an online marketing company, worry that Twitter’s
potential to transform how millions of people communicate online is
diminishing as more people use it.
“When someone like Oprah, who
is a very smart businesswoman, sees that a new media platform is worthy
of her engaging on it, it signifies a real sea change,” he said. “The
mega-celebrity marketing machine that is Oprah seems like the next
level of adoption.”
Mr. Davis said the service was overflowing
with messages, known as tweets, making it hard to filter out the
important ones. Indeed, within moments of Ms. Winfrey’s first post,
thousands of tweets began flowing through the system each second,
welcoming the media mogul to the service.
“People can no longer digest the content,” Mr. Davis said. “You start to think, what am I really getting out of this service?”
Another
worry is that the Web site, which has suffered from outages and attacks
by malicious hackers, will not be able to handle the crush of new
visitors eager to try out the service.
But none of that seemed to deter Twitter’s newest members, who signed up after the afternoon broadcast of Ms. Winfrey’s show.
I noticed, for what it's worth, that the CBC Newfoundland and Labrador Twitter account, which I look after, picked up more new followers in the last 24 hours or so than in any other day. Just saying.
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