Absolut vodka is walking away from its famous if not iconic series of advertising. It's remarkable to consider that the series ran for almost 25 years; then again, it obviously worked. It was one of the few campaigns that could parody itself better than anyone else. (The company's website is pretty much an infomercial for Lenny Kravitz; it's hard to know who's pitching what here.)
Chalk it up to another alcohol company bending its marketing to catch the eye of a younger market. Baileys, for instance, has transformed itself from the preferred tippler of respectable (read: older) ladies (and I say that in the knowledge that my wife likes her Baileys on special occasions) to an edgy-yet-classy drink for the 20something set. At least, that's what their current advertising is all about.
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