A Mad Men look for the Age of Persuasion

I've been reading The Age of Persuasion, the book that shares a name with the CBC Radio series fronted by the dry and witty Terry O'Reilly. (O'Reilly shares the authorship credit with producer Mike Tennant.)

The book is now out in the States, with one of the fundamentals of rebranding: a makeover.

Here's the Canadian cover:

The book is now out in the U.S. Here's the cover, as spotted in a New York Times review published Friday:

More of a Don Draper look, to be sure ... and I have to say I prefer it.