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Wednesday, June 30, 2010


Bruce Hershey

I'm thinking that the line "I'm on a _____" might get overused and saturated, so I say that the second and third ones offer refreshing witty stuff to talk about. The "Swan Dive" line and its scene though is the real kicker in this particular TV commecial. My colleagues here in Toronto once parodied this one a lot of times!

John Gushue

You have a good point, Bruce. The Old Spice campaign quickly became part of everyday slang, which poses a bunch of branding problems, I would imagine, in 'owning' the text without annoying the audience, too.

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