Souped-up shopping carts (by way of VW)

Volkswagen had a bit of a ride last year with a viral web hit about fun, a staircase, music and human behaviour. (I blogged about it here.)

This summer, the theme is "fast lane," and a series of videos like the one below. As with the stairs, the brand - let alone the product - is practically immaterial.

Which, I assume, is the point of how the branding in this campaign works.