I heard the most interesting thing earlier today: a documentary called The Smell of Money on BBC Radio 4. It's about cash, in the physical sense: how paper money feels, why coins still matter, and whether they're as doomed in the digital era as you might be led to expect.
I learned plenty, including that British monarchs face in a direction opposite to that of their predecessor. More importantly, early monarchs (i.e., the Romans) figured out quickly that coins were pretty much the only way most of their subjects would ever know their likeness. The coin as PR, in other words.
Oh the smell of money, right!
What can be better, really!
Posted by: Rory Cathcart | Wednesday, September 05, 2012 at 11:53