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Tuesday, June 28, 2011


Rick Liebling

Erroneous thought?


John Gushue

Yes, indeed. A brief history on Snopes debunks the "Coke invented Santa's look" theory quite concisely:

As well, the Coke site itself is careful with its wording:

"Most people can agree on what Santa Claus looks like -- jolly, with a red suit and a white beard. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa." [The bold is my emphasis.]

There's no doubt that Coca-Cola's advertising has been very influential on the look of Santa, but the image of the jolly old elf predates the ads. The coincidence of Santa red and Coca-Cola's own red has made it an irresistible marketing opportunity for many, many years.


Just think from that one Coke advert Santa has now become a global legend, Christmas just would not be Christmas without him. Not only that you can now even track him on the internet, which is fabulous for the kids and adds to the excitement of belief.

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