More than three years ago, I made a list of words and phrases that, well, drive me mental, and used a funny tool based on Stephen Colbert's infamous notice board to do it. (
You can read it here.)
A second list has been a long time coming. I finished it, in part, because the subject - words that are over-used, useless and/or unwelcome - is the subject of Radio Noon's Crosstalk on Monday. (I'm guest-hosting for the week.) Hopefully you'll be able to take part. Our guest is George Murray, who edits the always terrific Bookninja.
Here's my new list:
Outside the box: Somehow, I forgot this phrase last time. I won't repeat the mistake. "Outside the box" is, unfortunately, entrenched in the language. I commonly see it advertised in job notices, mentioned in news releases and said in all seriousness by people who should know better. I recall speaking with a senior editorial manager at CBC who insisted that all his hires "think outside the box." My argument, which probably didn't go over well, was that, by making it universal, he had basically just redefined the box.
Impactful: Just because it shows up in an online dictionary doesn't mean it should. I actually prefer this definion, from Urban Dictionary: "A non-existent word coined by corporate advertising, marketing and
business drones to make their work sound far more useful, exciting and
beneficial to humanity than it really is." There are so many more descriptive, powerful words out there; why not put them to work for you?
Impact, as a verb: Another unfortunate example that proves if enough people say it. it becomes so. But it shouldn't. Let's leave "impact" as a noun (and, even then, use it appropriately).
VIsioning: Here's a word that makes me shudder. "There's going to be a visioning session," someone told me recently with a straight face. I had to speak up for good grammar, and for common sense. It's difficult telling someone, including people I like, that a word is bafflegab and bureaucratic, but if it means plain, clear language is used, then that's the cost of a socially awkward moment.
Blue-sky, as a verb: The words "blue sky" are nice to see in a sentence about the weather. But when I hear something like, "let's blue-sky this and see where it leads," I pray for rain.
Reaching out: This is a question of usage, and is becoming prevalent in bureaucratese. I've noticed purported professionals writing something like "I'm reaching out because," and they use it when the writer means to say something like, "I would like to involve you in this" or "I would like you to act on this" or ... well, something else. Like a lot of jargon, it's not always easy to figure out what's meant. I'm amazed that public relations people (particularly in the UK, where some journalists have complained about the usage) deliberately choose a phrase that makes things fuzzy, not clear.
"Learnings": This one came on my radar a few years ago, when a colleague returned from a meeting and related how an organizer had said at the end, too earnestly, "Now, what are our learnings?" I've heard it many times since, and I've cringed every time.
Passive voice. Want to know a phrase that drives me mad? "It was decided that..." People often use the passive voice when they're not sure what they want to say, or, worse, don't want to be accountable for what has been said. It's sometimes a necessary writing choice, but it's usually much better to go with the active voice. A friend of mine who runs writing courses emphasizes one thing: if you can't or won't use the active voice, your writing will never, ever sing.
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